SMS alerts are excellent because, obviously you can use them to remind you of import things such as birthdays, insurance renewal dates and important events. Also, they are ideal for keeping up with the football results, getting daily horoscopes or keeping tabs on your favourite celeb. However with the proliferation of internet and mobile web some commentators are advising that free text alerts the death knell for SMS alerts.
SMS is the most widely used data application with 2.4 billion active users. SMS comes with an open rate of about 98%. That means that 98% of SMS messages sent are opened. So when mobile phones tend to select you/owners everywhere today there is a tendency for SMS messages to get read earlier than emails. When was the last time you deleted an SMS without at least opening it? This means SMS still have a huge reach and incomparable “timeliness”.
SMS vs Apps – iPhone heralded the arrival of the “app” and also the other major manufacturers were quick to follow suit. Apps are now prolific and there is an app for almost anything you can imagine. They may be no longer restricted to iPhones and a lot smartphones will have a reasonably amount of apps with additional being developed and launched every day. Apps are definitely more flexible than SMS alerts as well as allow for more interactivity and creativity. However in terms of information alerts they have got some drawbacks in comparison to SMS.
Firstly many need to be launched to obtain the information. This will cause issues with phones that will only run one app at that time. Additionally, it implies that users must remember to look for the app, defeating the objective of an alert. Finally the fragmentation in the apps market means you could struggle to get the app/info you need on your own particular handset. You might have a HTC as well as the app you need is simply on iPhone or the other way around. With SMS being offered on 99% of handsets you are almost guaranteed if the information you are searching for is available on SMS alerts, you can access it.
SMS vs Email – Email has the benefit of being available on PC and cellular devices. Its growth continues to be phenomenal over the last number of years and its application widespread. Its flexible, free and easy to use. However it has a number of drawbacks with regards to information alerts. Firstly, it has become abused. A study by Barracuda Networks showed ckdhaf in 2007 90% of email sent was spam. What this means is most of the emails sent don’t cope with spam filters or don’t get read. Another issue is timeliness. For such things as insurance renewals where you can set the alert beforehand this is not a concern. However if you wish to keep up-to-date with say your favourite football team you need information seconds or minutes after it occurs-goals or full time results. Emails may not get read for several hours and also by that time the details may be redundant.
SMS alerts-Good although not Flawless – Although SMS alerts have benefits over both Apps and email they are certainly not without drawbacks. SMS alerts usually are not as glamorous as apps and not as widespread as email. This implies you might need to look harder to find the info alerts you would like. Even the alerts may come from a more obscure provider which sometimes (however, not always) impacts on the longevity of the service.